The founder of Purple Nest Design, Elizabeth Seder, had a vision almost 20 years ago to begin this business. In fact, it came as a sudden flash of inspiration on a park bench in beautiful San Francisco. But importing uniquely handcrafted designs from around the world is not for the faint of heart. While the idea persisted, so too did the need to make a living and pay the bills. Then she married and had three amazing children who needed her attention and time. As her children grew older the idea still was remained. Her family and friends were tired of hearing her talk about the business she wanted to open (and she was too) – it was time to get out there and do it. Sometimes timing really is everything. Although the vision of the business changed over time, the idea persisted until it was finally the right time to make it happen. Elizabeth has always loved traveling throughout the world, and traveled as much as she could. Each time she took another journey, she found gorgeously distinctive items that filled her home. After hearing friends and family comment for years on her beautiful decorations, she knew that people wanted to display unusual pieces to make their home tell their own story – often they just didn’t know how or where to buy handcrafted items. Purple Nest Design was officially created to bridge art, handcrafted design, modern American taste, and purposeful social impact.
Throughout her career, Elizabeth has been involved in international development work. Closer to home, she has spent a significant amount of time helping Americans on welfare get retrained and re-educated to move up and out of the system to best provide for their families. Internationally she worked in several International Non-Governmental Organizations on income generation and micro-enterprise for impoverished families, educational development for youth, and women’s empowerment. The common thread is that she wants to empower people to make positive lasting changes and improve their lives. It was through these seemingly disparate experiences – seeing so many beautiful items in the world and being inspired by both the personal successes here in America and abroad – that she decided to mesh a purposeful business with new and beautifully crafted pieces for your home. Making significant and lasting change individuals’ lives is critically important to Liz and is reflected in the business she runs. Purple Nest Design is the culmination of a long held dream coming to fruition – dreams do come true!.